The Free Media Campaign was an outreach project that focused on teaching media and video making skills to children and senior citizens in the South Bronx and Spanish Harlem in conjunction with the Casita Maria Center for Arts and Education.

The FMC had the following design:

1) conduct media anthropology research with the stories, visions, methods of production and visual communication styles of the youth in various urban neighborhoods;
2) teach skills to groups who are usually excluded from the media creation landscape;
3) examine the distinctions between self-produced media by a group and media produced on that group to see the bridge of exchange that can occur between these two groups;
4) learn from these grassroots levels about media consumption, participation, engagement and approaches;
5) have fun ;-)